As soon as I saw this bra I knew I had to have it. Who doesn't love pansies? The print was so cute and young. The print and the bows were what drew me to buy it, and after some sleuthing I found it in my (supposed) size and price range. The positives? The print and colours are just as amazing in real life. I like the tightness of the band and how short it was. The straps appear to be nice and supportive and the gore tacks. The bad? I'm a 30f. I chose that on the Amazon drop down. There was no indication that this ... was in UK sizing. I was sent a 30G-I am so not a 30G. The cups are HUGE-they gape so bad it's ridiculous. Based on that, I sized down two sizes (mainly because the next one down was way more expensive). I really want this bra to work. It's gorgeously fun and is extremely comfy even in the wrong size. I played around with the cups and reconfigured they look like they can give me a great shape. I'll be devastated if the 30dd does not fit.
UPDATE: A user (wild_muses ) was extremely helpful. She said that she thought that two sizes down would be far too small. I decided to just humour this thought and tried the bra on again. I hemmed, I hawed, and then-epiphany! I had been pulling the bra up near the strap trying to simulate a smaller cup and then it occurred to me to tighten the straps even farther. So, after tightening the straps almost all the way (can still comfortably fit two fingers in them), the bra fit! It was like a miracle. So hopefully I can cancel the exchange and keep this bra. My only issue now is the bra is slightly pointy but it looks natural under clothes. I've updated the pictures to represent how the bra fits now.
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Updated on Oct 30, 2015 Flag this
I'm not sure why Amazon.com (USA) doesn't mention that Freya is in UK sizing (I just looked). Usually, the way I can tell if something is in UK sizing versus US sizing is if the list contains an"FF" or a "GG." That type of lettering doesn't exist in US sizing.
I've noticed that the UK brands (Freya, Panache, Cleo, Curvy Kate) are always in UK sizing on Amazon.com (in the USA). But it would be nice if they mentioned that in the "Product Description" section!
Hopefully you have better luck with the smaller size. I just ordered the Freya Parade longline in 32G yesterday!