I got this bra once I realized I definitely needed to downsize my band from the 36G's I was wearing, however, this one was still far too large (I immediately fastened the hook on the tightest hook, and could still pull it 4-5" away from my body). I found this band to be looser than some of my current 36G's.
The cups on this were not big enough for me - when I initially put the bra on (pre-scoop&swoop) the center gore was flat against my chest, however post S&S, I could place 2 fingers between the gore and my chest. I'm going to be trying a 32HH/J next...hopefully that will fit better!
Overall, the bra itself was quite nice -the fabric, was soft and silky and it was comfortable - no wires poking where they shouldn't!
Oh my god, loose band! Fits more like a 34band (and not even a tight one!) I knew this, and that's why I went for the 30, but it made it difficult to sister-size to the right size - JJ was not enough for me.
My normal band size is 32 - so be warned, the Edina has a really big band. The cups are normal for Freya and give a nice, rounded shape. The material is very comfortable in this model, almost like there was nothing on your skin. The bra feels sturdy, so once you find your size it's a very good bra. I kept this one although I would actually have needed a 28JJ, which they don't make. Well, it's just on the border of fits well and a bit too small in the cup, but I can live with it.