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Why don't bra companies advertise what shape their bras fit? » All bra adventures

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Why don't bra companies advertise what shape their bras fit?

I'm just wondering here why is it that there is no information about a bra's fit, in the description from an online shop or in the company's catalogue/website. As far as I understand, brands have first of all some general pattern they follow (e.g. "Curvy Kate has wide wires."), but then different models will fit differently.
I would find it very useful if brands would also say more about who the models fit best - full on top/bottom, wide/narrow wires, etc. Like the information that's on the Ewa Michalak website, but I'd perhaps like it even more detailed :)
This is the information that we find here, as well as on blogs and in customer reviews.
I understand that one fear might be that too much information scares off unknowing customers. Or that if people do most of their shopping in an actual shop, they can try on different models. But in this case, such fit information could be useful to the sellers, to better known what to recommend.

Filed under Bra sizing and fit

Shared on Sep 07, 2013 Flag this


9 comments

  • Well it seems all bravissimo bras are the same as only one model is used?

  • I think it's mainly because it is hard. As far as I know there is not one bra where people have the same idea of which shapes it works for... It is not as simple as some bras working for full-on-tops or full-on-bottoms in general... :/ ANd most people are still in the phase where they struggle to find the right size, rather than figuring out which shape works the best...

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