I really liked this bra when I first wore it, despite some minor wrinkling at the top of the cup for my smaller breast. I was extremely disappointed when the cups curled pretty severely after a single wash. For reference, I hand washed the bra in lukewarm water with a tablespoon of laundry detergent and rinsed with cold water. I air dried the bra lying flat on a table & with the cups supported. I'm not sure if the cups curled because the memory foam shrunk, but it definitely isn't worth $70 if it can't handle a single wash. The bra is somewhat wearable after stitching the top of the cups to lie somewhat flat, however, the lines it creates in thinner shirts is not flattering.
Updated on Jul 15, 2016