"Freya"
I meant to write a blog post about this, but adventures are quicker to share. This is following Vee's question about Panache
The name "Freya" belongs to the goddess of Love and Beauty which makes a lot of sense for a lingerie brand.
The interesting bit is that Frejya is also the responsible for which Fridays are called Fridays, they're "Freya days" in honor to that goddess, just like other celestial deities had their days:
Moon (Lunae), Mars (Tiw), Mercury(Woden), Thunder (Thor), Freya, Saturn and Sun
Freyja
In Norse mythology, Freyja (Old Norse the "Lady") is a goddess associated with love, beauty, fertility, gold, seiðr, war, and death. Freyja is the owner of the necklace Brísingamen, rides a chariot pulled by two cats, owns the boar Hildisvíni, ...
http://en.wikipedia.org/wiki/Freya
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However, in the Nordic mythology the Freja goddess is accompanied by Frej, who was her brother/husband, and he is the one who has the day named after him. :P
owwwww that's less fun, I thought she was the only woman on the days
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