London's Royal Free Hospital has been working with Bravissimo professionals to give free bra fittings to women in NHS who want to undergo breast reduction.

They've found that none of them wore the correct bra size, the usual mistake of a too big band and too small cups

In one study we found 100 per cent were wearing the wrong bra. They tend to underestimate the back size and overestimate the cup. This leads to discomfort in the breast, neck and shoulders. These symptoms are interpreted as physical symptoms which indicate the need for breast reduction.

In almost all cases these fittins were the first ones these women ever had!

This shows how bad bra culture among women can lead to these sort of problems. This is a great move in London, lets hope that free fittings are available in other places, and not having to wait for women to decide that they need surgery to be more confortable with their bodies.

Even the Wikipedia mentions this!