This is doing the opposite of Scoop and Swoop.

Instead of bringing your breast tissue to the center of the cup, some women opt for moving their breast tissue away from the center back to their sides to their armpits.

When it's done

This is usually done when trying to fit into a smaller cup or reduce the amount of tissue in the front of the bra in case breasts are trying to escape.

This may also alleviate cases where the center gore of the bra is poking on breast tissue for breasts that are very close together.

Breasts will naturally ooze back to the center so you may find yourself doing this more than once during the day to make sure that there is not much quad boob going on.

Real problem

If you find yourself doing this it probably means that either your bra cups are too small or the general bra shape is not a perfect match for your breast shape.