Lilly has a snug and comfortable band, soft fabric and a cute floral and strawberry print. Unfortunately, the cups are very rigidly moulded, meaning it's going to be a hard bra to fit. The cups run large and are asking for more inner fullness than I have while still closing in more sharply than I'd like at the top. The shape it gives me is rounded, but not lifted. There's no gaping anywhere, but I can still feel empty space in various parts of the cup (e.g. the section closest to the gore).
This is a cute and fun bra for days when you need a pop of color in your life. When I first saw this bra, I thought it would be too projected and deep for my shape, but it ended up fitting extraordinarily well. No quading or gaping and the band is comfortable while being snug. Gore tacks perfectly as well. Quality wise, the straps could be a little wider (they're pretty narrow) and it's not quite the quality of a Feya, Curvy Kate, or Panache, but overall well constructed.
I love this bra! I never thought I'd say that about a molded bra. It does what I want a molded bra to do: makes my boobs look big, round, and even, but it's more comfortable than other ones I've tried. The one comfort issue is that the straps are set quite far apart and they do rub on my arms.
Fabric is very soft and smooth. The shape is more half cup-like so it's great for short girls like me who usually find that molded bras are way too tall in the cups. The shape could be considered a little low and east-west, but it doesn't bother me.
Check out my review of the 30G - Lepel » Babushka Padded Balconette Bra (141104) for more information as these two bras are virtually identical in fit. The only difference I found is that the Lepel Lilly material is much softer and more supple/smooth to the touch and the Babushka more satiny.
I returned this bra due to the pointy east/west appearance and that the G cup ran just a tad small for me, causing issues especially on the larger side. The cups are fairly open on top, but the pre-form makes them not very accommodating to asymmetry. My tissue is soft up there, so I got some spillage, but mostly it just pushed the cup outward and it caused an unflattering shape.