Ugh, I dislike this bra. sorry I did not take measurements. It's my understanding Freya used to make decent bras (I'll link a blog post below so you know I'm not making things up, lol) But I know this woman [through her blog, not personally] who liked their bras and wore Freya Phoebe (note: if you google "Freya Phoebe" like I just did now, an actual woman comes up, not a bra) like for 15 years. So, Freya really used to make bras that lasted.
In my opinion, the only people who say "Freya is a quality brand" are shills. (Shills just means they "build credibility about something ... without disclosing they have vested interest.") aka, they are paid to say it's quality. I mean, there are work-from-home jobs where people are just paid to promote online social media bra brands, through reddit and social media. I can't imagine someone who *knows something* about garment construction saying something like this. (although someone with a background in garment construction could be paid to promote Freya, I'll just add this disclaimer. Aka, lingerie marketing firms, but I digress.)
Speaking of shills, I went to a shill social media account that is clearly paid to promote Freya and read that this bra runs small in the cup/band. (Freya's parent company Wacoal-Eveden grossed 1.3 billion last year, they have enough $ to pay lots of "influencers") But other styles in Freya run large in the cup, like the Freya Fancies?? Ugh, his lack of sizing consistency is a sign of a cheap brand. Empreinte runs consistent, that's all I'm saying.
Okay, I'll start with the good points. I love the colour, and the back of this bra is appealing. I like that it has thick straps. The front of the bra, ugh. Even if I went up one cup, it still is not going to work. The shape of the cup is too wide. It pushes my breasts down. The fabric is cheap and totally unappealing. I couldn't wear this bra for more than 10 minutes, the cheap fabric was bothering me so much. I could scrub the floor with this bra? I could use the coarseness to really make it shine? Idk. But I wouldn't pay $64 cad (that was how much I paid on amazon).
Obviously, the brand doesn't work for me. Brands that I like that actually are quality (and work for a narrow & projected shape) in my bra size : Empreinte, Comexim , Comexim- Sold By Breakoutbras , Ewa Michalak , Other Polish brands like Kris Line and Nessa
Here is the link to the blogger discussing how Freya has changed https://www.reddit.com/r/ABraThatFits/comments/3n17oh/comment/cvjxtb9/?utm_source=share&utm_medium=web2x&context=3 I don't know if it was since 2011 that the brand has "cheapened out" that's when the brand was bought out, I wouldn't consider Freya, Fantasie, or Elomi a UK brand. It's made in China. The company headquarters are in Japan.
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Updated on Aug 19, 2023 Flag this
Thank you for this review! I always liked the look of this bra, but I think I will skip it. I found most Freya bras I tried over the years flimsy and not very good, the sizing was often inconsistent and not enough support in large cups. I think they have a cult following because the Deco is their best selling bra and very popular but I don't see other bras mentioned a lot. btw the absolute worst was 30K - Freya » Starlight Side Support Bra (5201) the fit awful and fabric like sandpaper on the skin!