VERY supportive. The band is very snug (in a good way- but if you're between band sizes, I recommend you round up instead of down for this one) and the cups are very full coverage. I tried jumping up and down in it as soon as it came in the mail and my breasts barely bounced!
As many reviewers have mentioned on various sites, it is a bit pointy. It's kind of a retro silhouette, but I still feel comfortable about the shape it gives me.
There is a little problem with wrinkling at the bottom of the cups, but it's very minor and barely visible. It doesn't seem to ... effect the support at all.
For people who are short like me, you should be aware that the straps don't tighten as far as might be ideal. I tightened them in all the way to see if it would help with the aforementioned wrinkling, and they didn't go quite far enough. (I wouldn't want to wear it fully tightened anyway- too much strain on the shoulders- but once it stretches it might become a problem.)
The biggest problem I have with this bra is that the underwire doesn't lie flat on the sternum, but I think that might be intentional, as with many sports bras. It doesn't poke my chest or look strange, though. And there is definitely no quadraboobing!
All in all, I'm very happy with this purchase and I think it'll really help me step up my exercise routine!
Update as of February, 2013: I sent the bra back a couple days after I posted this. The problems I noticed just got bigger, and I found after I wore it for a while that the side support dug into my ribs painfully- all of the weight of my boobs was concentrated in the bottom front and sides of the band instead of all around the band. I think I needed a cup size up, but they don't make it in 30HH.
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This bra is not owned any more
Updated on Feb 02, 2013 Flag this