I bought this after throwing out my back. I wanted something comfortable that could be worn all day. When I bought it, I didn't know that I had gone up a cup size (I just thought the no wire was cut differently. Now I'm between 38H and 40G at Cacique and 38GG to 38H in UK brands. I'm happy with the Cacique bra. It's thick enough not to show your nipples through clothes and really easy to wear for long hours. I don't always like the shape this bra gives me, but it does give center projection.
The bra does have a "cooling" factor though in the 90 degree ... summer heat of Los Angeles, I still sweat a little. It doesn't help that because it's a no-wire, the gore doesn't even come close to tacking, so my boobs are pressed together. I just wish there were more color and print options for no-wire and that they didn't run out of G & H sizes so fast.
Update: This bra is still very comfy. I probably could've gone with a 38H because there is a slight wrinkling at the top of the cup, but not enough to alter the fit. I think for now, I might have to stick with no-wire bras from Cacique because I'm having fit issues with the wire styles. Their no-wires seem to be well made and provide good lift. I like to wear this bra for working out or for days when I need a break from my wire bras.
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Updated on Jan 01, 2017 Flag this
That's unfortunate that it didn't fit. I have one of these in 40G (I'm actually a 38GG in UK sizing but the Cacique 40G is the closest fit for me in the no-wire styles). It's a really comfortable bra for wearing for long hours or sleeping in. If you're at the store, it might be worth trying a couple sizes in the 44 band if the bra is on sale. I had to try on around 3 sizes before I figured out that the 40G is the best fit for me for their no-wire bras. I gave up on the wired bras because they are just all wrong for me and they don't make my size. I do get a little bit of red marking when I wear it, but it's not painful or cutting in. But it will get more comfortable after wearing it a couple weeks. When I first got it, I thought it was a bit snug in the shoulders and band but it definitely got more comfortable with wear.