This bra IS comfy. I don't normally care for Bali, but it was on the sale rack for $6. It has an odd design flaw though: the firm but soft bra material is covered by an outer layer of silkier material - which is too loose & doesn't fit the under layer precisely, so you have this floating layer of wrinkles on top. I solved this by tucking the thin layer against the edges of the underwire (like you would a bottom bed sheet.)
The cups run a little large and give a very round, slightly flattened shape, as do most U.S. brands. The one thing they do that UK brands don't however, is cover the wire in a thin layer of foam which makes it 100 times more comfortable to wear.
The band length is a bit snug, but not very uncomfortable. After wearing it for a few weeks this was no longer a problem. The top of the cup wrinkles a bit. I am not sure if I should go down a cup size, or if it's because of the shape of my boobs. The slight wrinkles do not show through a shirt, and isn't very noticeable.
I like the shoulder straps, they're very comfortable, the underwire fits well (no poking), and the fabric is very soft and comfortable.