This bra is discontinued so I won't write a too long review. It can be still found at good prices on ebay, that's where I found mine.
Sadly the construction of this bra is really off. I had royal blue 32JJ - Panache » Loretta Balcony (6681) a few years ago, that was not a perfect fit but somewhat decent and looked much better than this.
This 30JJ Loretta in white though is completely wrong for my shape. I wonder if it is an odd one... it seems more like they did cups for like a 36H then sewed a 30 band on them. The cups are super super wide they end on my back! The straps are super wide set, the whole bra is made for a much wider frame than mine (see picture where I wear the straps on my arms). I don't understand since I'm actually between a size 30 - 32 in bands and I cannot imagine someone needing a 30 band have a much wider ribcage than me? It makes no sense. The bra also did nothing for my boobs, the shape was awful, very droppy east - west look and there was no lift.
It could be possible that I got an odd "faulty" model, since the 32JJ was not as bad. But still I don't recommend to try it at least not in my size range, there are better bras out there.
Updated on Feb 11, 2020