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Bra » Natori » Pure Allure Full Figure Bra (736099) » 40H » Bras » Owner


Measurement Cm
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Fits ribcage0.0
B. perimeter0.0
Stretched Band114.3
Band Length86.4
Stretch ratio1.3
Cup width20.3
Cup depth27.9
Depth ratio1.4
Wire length35.6
Cup height30.5
Cup separation2.5
Gore height9.5
Wing height11.4
Strap width1.9
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Labeled as




Didn't fit

So this was my first venture into finding a bra that actually fits. I have been wearing 40DDDs because I always just shopped for bras at department stores and gotten the largest cup they carry. According to my measurements I should be a 38H or maybe a 36HH (UK). My underbust is ~36-37", my bustline about 46-47" standing; I'm fairly even, a little full on the outside, very projected, and soft and pendulous after several years of breastfeeding. I *think* I have wide and maybe tall roots, but I'm still figuring this stuff out. If anyone has suggestions based on the fit of this bra, I would be all ears!

So after lurking here and on some bra blogs a bit, I set off to Nordstrom Rack to see what I could find. Mostly just Natoris and Wacoals and not many in any compatible size." alt=":(" /> I did try this Pure Allure in 36H as well. I got it on, but the cups were definitely a little too tight with a little quadboob. This review is for the 40H in black, which is the only other one they had.

So the 40 inch band is definitely a little too large. I fastened it on the inmost hooks. It is very slightly scratchy, probably because I'm not used to the lace, but overall quite comfortable. The cups were very comfortable - so much nicer than being smashed in! They gave good coverage with minor wrinkling where the cups meet the straps, but I think they must still be a little small for me, because the gore almost tacked, but not completely. Mind, I'm used to the gore stretching right across the tops of my boobs, so it was still a big improvement for me. Also, the underwires were resting a little below my IMF. Another reviewer reported the same thing and felt this indicated the bra is built for a shallower breast, so that may be the issue there.

The bra design is simple, but cute with lightly molded padding covered by a mesh that is edged on top with silver and black scalloped lace and trimmed with gold accents. The same lace covers the elastic spanning the bottom of the band. The band is stretchy mesh and the straps are thin and fully adjustable. Neither the gore nor the band under the armpits was too high for me, so no uncomfortable poking or rubbing. There are no seams on the cup to show through a shirt, but I did notice the lace showing through my tank top a bit. Not enough to bother me. One thing that surprised me is how jiggly it is. Or rather, how jiggly I am in it. More so than in my old bra. I am thinking it is because the cups are holding my breasts up more, but not squashing the life out of them. Perhaps a tighter band would also help.

Even though The Pure Allure was not a perfect fit, I was still excited to get an idea of what a better fitting bra could be. And it was sooooooo much better than the stupid 40DDD Bali I've been wearing that is all stretched out and has a wire poking out of the outer seam that I bought it anyway. However, upon further reflection and finding a less-worn 40DDD in a drawer, I have decided to return it and make do for a couple more weeks until I can find one that really, really fits.

Black colorway

This bra is not owned any more

Updated on May 15, 2019 Flag this

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  • Carry on the adventure! I am sure that you will find that your bra band gives you more support for your jiggles when you get into a smaller band. The world of better fitting bras awaits you

  • Congratulations on getting something that’s at least a marked improvement!

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Fit information

On May 2019 View measurements

Center gore placement:
Doesn't lie flat against sternum
Band fit:
The band is definitely too big

On May 2019 View measurements

Center gore placement:
Doesn't lie flat against sternum
Band fit:
The band is definitely too big

This bra didn't fit her, but these did