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Article about newer, inclusive companies in the US
"Unlike the boys’ club that led the intimates industry for decades, women tend to have breasts, and want bras that really fit. These new brands are finding success by satisfying a demand VS has failed to meet, for design that prioritizes fit and comfort. "
Today’s body-positive bra companies were inspired by Vict...
Chromat, ThirdLove, and other upstart brands can trace their origins back to VS'
https://qz.com/quartzy/1460741/victorias-secrets-flaws-inspired-todays-body-p...
Filed under Bra news
3 comments
I've seen nothing but complaints about ThirdLove bras on ABTF. I checked out CCUP following links in the article, and their extended sizes just seems to be A-G in US cup sizes. This still isn't a good range. How long do you think it will take US manufacturers to learn that DDD isn't the end of the alphabet?
yeah, i peaked at 3rd love and noticed it was pretty small - but i think teh bands went larger than VS? idk.
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